# Google review collection

I'd look at this after a business has a reliable way to serve customers. It can fit alongside ads plus speed-to-lead, a receptionist, or reminders and rescheduling. Each of those can lead into a completed job or appointment, which is where a review request makes sense.

Google says review count and positive ratings can help local ranking. That creates an opportunity for more visibility and inquiries, but a review doesn't guarantee a customer or revenue.

Google's ranking guidance: https://support.google.com/business/answer/7091?hl=en

## A first version to build

This is a blueprint and checklist, not an importable connected workflow.

1. Ask the owner where completed jobs or attended appointments are recorded. Choose that event as the trigger.
2. Get the business's review link from its Google Business Profile. Test that it opens the correct business.
3. Choose the allowed email/SMS channel and timing with the owner. Check contact permissions, opt-outs, provider requirements and costs.
4. Use a customer/job identifier to prevent the same completion event from sending the request twice. Store the send status and timestamp.
5. Send the same neutral invitation to eligible customers regardless of predicted sentiment. Honor opt-outs and your agreed limits on repeat requests.
6. Log failures for a person to inspect. Don't keep retrying an ambiguous send without checking whether it already went out.

## Message you can adapt

Hi [name], thanks for choosing [business] for [service]. If you'd like to share how it went, here's our Google review link: [review link]. We'd appreciate your honest feedback.

Add the sender identity and unsubscribe mechanism required for the channel you use.

## Keep it fair

Ask for honest reviews. No incentives, prewritten customer reviews, or screening that sends only happy customers to Google. Don't pressure someone to leave a review or tell them which rating to choose.

Google's review guidance: https://support.google.com/business/answer/3474122?hl=en
Google's contribution policy: https://support.google.com/contributionpolicy/answer/7400114

## Before switching it on

- A completed job triggers one request.
- A new lead, missed call, canceled booking or uncompleted job does not.
- Duplicate completion events don't send duplicates.
- An opted-out customer receives nothing.
- The link opens the right business.
- Customers aren't filtered based on predicted ratings.
- Failed sends are visible to the person responsible.
- The owner can pause the automation.

## What to measure

Keep requests sent, delivery failures and review-link clicks separate. Profile review growth is an aggregate signal unless you can reliably attribute it. Don't label every link click a posted review, or every new review a sale.

Then ask the owner about downstream inquiries and customers. Use what you can actually observe when discussing the next month's fee.