# Work out what you want to offer and who might need it

Fill this out for one idea first. I've put a fictional example underneath so you can see the kind of detail to aim for.

## Your idea

- Service I want to try:
- Business type and location:
- Situation I can help with:
- What I found (where I found it and the date):
- What I am assuming:
- Question that would confirm or reject that assumption:
- Person responsible for the process:
- Appropriate contact route:
- What I could show in a small demo:
- What the business must already have:
- What would make this business a bad fit:
- Accounts, usage costs, maintenance and skills needed:
- One-sentence offer:
- Next action:

## Completed practice example (fictional)

Service: after-hours intake and callback requests.
Business: Example Plumbing in Example District.
Observation: the example business lists weekday opening hours and a phone number for requests.
Assumption: some callers may reach voicemail after closing. This is not verified.
Question: what happens when someone calls after you close, and who returns those calls?
Decision maker: the owner or person responsible for incoming service requests; identify them rather than guessing.
Contact route: a public business inquiry address, if the business provides one and the message is appropriate.
Demo: a caller asks for a routine tap repair, confirms their number, and the operator receives a request in a test mailbox.
Prerequisite: a person agrees to monitor requests and return calls.
Reject if: reliable coverage already exists, the team will not monitor requests, or the need is emergency dispatch.
Costs/work: voice usage, n8n hosting, SMTP and mailbox access; testing, monitoring and ongoing changes.
Offer: I help plumbing businesses collect after-hours job details and callback numbers so the team has a usable request in the morning.
Next action: ask the owner how the current process works before claiming a problem or estimating lost revenue.

## Opportunity checks

DM setter: inspect actual inbound sales inquiries with permission. Low message volume or an unclear offer is a poor fit. Confirm integration access and permitted messaging behavior.
Receptionist: inspect call handling and callback ownership. A phone number on a site is not evidence of missed calls.
Ads + speed-to-lead: confirm an offer, budget, tracking, capacity and advertising skill. Separate ad spend from your fee. Existing ad inquiries may need follow-up before new spend.
Website: walk the inquiry journey on a phone. Show the specific confusing or broken step. Track inquiries rather than claiming design alone produces customers.
Reminders: confirm there are bookings and an attendance problem. Provide a working cancellation/rescheduling path and honor contact preferences.

Google review collection: start after a completed service, ask fairly for honest feedback, and check the correct Google review link. No rewards or filtering by predicted rating. Track send status and opt-outs. It can complement ads, call handling and appointment reminders.